Corporate Storytelling Certificate Program
It’s been said that those who tell the stories rule the world – and we couldn’t agree more. That’s why the Center for Corporate Storytelling at California International Business University, in partnership with Ann marie Houghtailing, Inc., is offering a first-of-its-kind academic certification in Corporate Storytelling.
The program provides a foundational education in the science, structure, and application of storytelling for business, and will teach participants how to thoughtfully and authentically integrate memorable and impactful narrative into their day-to-day business practice.
As a participant, you’ll learn why storytelling is the most powerful (yet most underutilized) tool in developing professional relationships and how good storytelling can drive nearly every aspect of business – from leadership, recruiting, and business development to change management, public relations, marketing, and branding.
October 12 – 13, 2018
9 a.m. – 5 p.m.
San Diego, CA
Business Development for Humans
It is a simple fact: sales and business development are the only revenue-generating activities in a business – every other activity is an expense. Unfortunately, what we believe about business development and how we are trained can be an obstacle to our success.
Most professionals know that business is about building trust and relationships, but how exactly do you build a relationship from the ground up? Do you really need to be meeting all those people for coffee every week and going to a hundred awkward networking events?
This program will transform what you feel and think about business development. This training is infused with humor, heart and humanity to teach you to do business development elegantly and ethically.
This program is not a pep rally. This is a game changer. Think of every sales training that made you nauseous with phrases like, “Follow up until they buy or until they die,” “Always be closing,” and “Close early and often.”
This training is the opposite of that. Humans do business with other humans, and we want you to be more human. Sales people are not born. They are well trained.
Learn how to build your social capital, integrate business development into your day, have meetings that matter and move people because, in the end, we are all not only selling products and services, but ideas, hope, solutions and possibility.
August 25, 2018
9:30 a.m. – 1:30 p.m.
San Diego, CA
Corporate Storytelling Certification Program
Storytelling & Influence For Contemporary Marketers
Imprinting happens throughout the animal kingdom. When a chick identifies with it’s mother and follows her – this is imprinting. Humans imprint through story.
Narrative Imprinting ™ is the process that we use to stitch stories into a communication that synchronizes our brains with that of our listener, building trust and influence. When you learn how to organically and authentically stitch story throughout your interactions, you become more influential and powerful.
Every aspect of business has the potential to build habitual trust through storytelling. Leadership, Coaching, Business Development, Recruiting, Professional Development, Marketing, Public Relations, Presentations, Change Management and so much more. Storytelling is the single most powerful tool in every place that there is an opportunity to move people or impact behavior.