Corporate Storytelling Certificate Program
It’s been said that those who tell the stories rule the world – and we couldn’t agree more. That’s why the Center for Corporate Storytelling at California International Business University, in partnership with Ann marie Houghtailing, Inc., is offering a first-of-its-kind academic certification in Corporate Storytelling.
The program provides a foundational education in the science, structure, and application of storytelling for business, and will teach participants how to thoughtfully and authentically integrate memorable and impactful narrative into their day-to-day business practice. As a participant, you’ll learn why storytelling is the most powerful (yet most underutilized) tool in developing professional relationships and how good storytelling can drive nearly every aspect of business – from leadership, recruiting, and business development to change management, public relations, marketing, and branding.
October 12 – 13, 2018
5:30 – 8 p.m.
San Diego, CA
Self Worth, Net Worth & The Power of Negotiation
When is the last time you went into your boss’s office and asked for a raise? When is the last time you renegotiated a contract with a stake-holder to ask for more money that accurately reflects your value?
It’s been a while, hasn’t it? Possibly you’ve never it done it. Women with graduate degrees can lose up to $1.3 million over the course of their lives from not negotiating. Women with an undergraduate degree can lose up to $650,000. These stats are worse if you’re a person of color. Learning to honor, negotiate, and charge your value is a radical act of social justice. Self-advocacy is a critical component to your personal, professional, and financial advancement. So why aren’t you doing it? Because it’s hard, awful, complicated, and TERRIFYING.
June 21, 2018
5:30 – 8 p.m.
San Diego, CA
Corporate Storytelling Certification Program
Storytelling & Influence For Contemporary Marketers
Imprinting happens throughout the animal kingdom. When a chick identifies with it’s mother and follows her – this is imprinting. Humans imprint through story.
Narrative Imprinting ™ is the process that we use to stitch stories into a communication that synchronizes our brains with that of our listener, building trust and influence. When you learn how to organically and authentically stitch story throughout your interactions, you become more influential and powerful.
Every aspect of business has the potential to build habitual trust through storytelling. Leadership, Coaching, Business Development, Recruiting, Professional Development, Marketing, Public Relations, Presentations, Change Management and so much more. Storytelling is the single most powerful tool in every place that there is an opportunity to move people or impact behavior.