Storytelling Programs for Business and Non-profits

Corporate Storytelling Certificate Program

It’s been said that those who tell the stories rule the world – and we couldn’t agree more. That’s why the Center for Corporate Storytelling at California International Business University, in partnership with Ann marie Houghtailing, Inc., is offering a first-of-its-kind academic certification in Corporate Storytelling.

The program provides a foundational education in the science, structure, and application of storytelling for business, and will teach participants how to thoughtfully and authentically integrate memorable and impactful narrative into their day-to-day business practice.

As a participant, you’ll learn why storytelling is the most powerful (yet most underutilized) tool in developing professional relationships and how good storytelling can drive nearly every aspect of business – from leadership, recruiting, and business development to change management, public relations, marketing, and branding.

April 19-20, 2019
9 a.m. – 5 p.m.

Corporate Storytelling Certification Program

Storytelling & Influence For Contemporary Marketers

Infinite Possibilities: A Business and Personal Development Intensive

Will 2019 be the year you exceed expectations – most importantly your own?

Join renowned business development storytelling expert Ann marie Houghtailing and communications and public relations strategist Holly Amaya for a series of quarterly full-day intensive dives into business development, executive presence, negotiation, personal branding and marketing, and so much more.


Intensive #1 – February 9, 2019


Intensive #2 – May 4, 2019


Intensive #3 – August 3, 2019


Intensive #4 – November 2, 2019

Narrative Imprinting™

Imprinting happens throughout the animal kingdom. When a chick identifies with it’s mother and follows her – this is imprinting. Humans imprint through story.

Narrative Imprinting ™ is the process that we use to stitch stories into a communication that synchronizes our brains with that of our listener, building trust and influence. When you learn how to organically and authentically stitch story throughout your interactions, you become more influential and powerful.

Every aspect of business has the potential to build habitual trust through storytelling. Leadership, Coaching, Business Development, Recruiting, Professional Development, Marketing, Public Relations, Presentations, Change Management and so much more. Storytelling is the single most powerful tool in every place that there is an opportunity to move people or impact behavior.