Imprinting happens throughout the animal kingdom. When a chick identifies with it’s mother and follows her – this is imprinting. Humans imprint through story.
Narrative Imprinting ™ is the process that we use to stitch stories into a communication that synchronizes our brains with that of our listener, building trust and influence. When you learn how to organically and authentically stitch story throughout your interactions, you become more influential and powerful.
Every aspect of business has the potential to build habitual trust through storytelling. Leadership, Coaching, Business Development, Recruiting, Professional Development, Marketing, Public Relations, Presentations, Change Management and so much more. Storytelling is the single most powerful tool in every place that there is an opportunity to move people or impact behavior.